The opening sentence says the name of the project, project description, and the client's goal for the project (leave off location unless it's generic [on a lake, on underdeveloped land, downtown, etc.]). , or just things we like about the design).

The opening sentence says the name of the project, project description, and the client's goal for the project (leave off location unless it's generic [on a lake, on underdeveloped land, downtown, etc.]).  The second sentence goes into the design solution to meet the project goal.  The third and subsequent sentences describe pertinent design features (modern, architectural, environmental, or just things we like about the design).